The first brand dedicated to teaching the women who invest in their products how to actually use them.  


Why Flourish

Hello!!!  I’m Abby Smith and there are three things you should know about me – I’m a hardworking mother to four kids including twins, I’ve been teaching hair tutorials on YouTube since 2011 to over 30 million women across the world, and I’ve learned that the products and tools we use to style our hair matter!  I saw a need for great hair products that were designed to include all women.  So I set out to design a set of hair tools, products and accessories that will help all women flourish with their style, beauty, and confidence.  I’m so grateful you’re here and we can’t wait for you to be a part of our Flourish family.

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